How to Use Gifs in Google Display Ads?- Ultimate Guide

Use Gifs in Google Display Ads

Gifs are a great way to make your Google Display Ads stand out. Gifs can be included in banners, text ads, and even video ads, which means there is no limit to how many times you can use them. But before we dive into how to create an amazing campaign using Gifs, let’s first see what exactly is a gif.

This article will show you how to use animated GIFs in Google Display Ads, why you should use them, and how they can help your Google Display Ads stand out from the competition.

What is a Gif?

Gifs are short, looping animations that can be inserted into text or images to add visual interest and emotion. Gifs have been around since the late 1980s and were originally used in early online chat rooms. They became popular again in the early 2000s with the rise of social media sites like Myspace and Facebook.

Gifs are still widely used today, with many different applications. They’re a great way to express yourself online and help others understand what you’re feeling or thinking. They can also be used in marketing campaigns, like Google Display Ads.

what are Gifs in Google Display Ads?

Gifs are one of the most popular ways to express yourself on social media. They’re also a great way to get your message across in Google Display Ads.

With Google Display Ads, you can create custom ads that incorporate Gifs, which are short, animated images that play on a loop. These make your ads more visually engaging and more likely to get clicks from viewers.

Gifs are used as an attention-grabbing device to keep users engaged with your ad and eventually lead them to your landing page. They are also useful for adding humor or emotion to your content and can be used to give viewers a better understanding of what you’re selling.

Create visually stunning Google Display Ads using Gifs and boost your campaign’s performance

Gifs can be used to tell a story, explain a process, and show how something works and looks.

  • A gif is like an animated picture that you can use in Google Ads to give your ads more impact.
  • A good gif will get people’s attention and convey what you want it to do, whether that’s telling a story, explaining a concept or product feature, or just being cute.
  • Gifs are an effective way to communicate with your audience and make your ads stand out. Using Gifs in Google Display Ads can boost your campaign’s performance by increasing CTR and lowering CPA.

Requirements for Gifs in Google Display Ads:

In order for your gifs to run on Google Display Ads, you must meet the following requirements:

Animation in-image ads

  • You can use animated GIFs in your image ads. But you can’t use GIFs that last longer than 30 seconds. If you do, your ad might get disapproved.
  • Google Ads no longer allows animated GIFs in image ads. If you try to upload an HD animated GIF, it won’t work. You’ll have to upload a different image that complies with this policy before you submit your ad again.
  • To make your GIF ads load as quickly as possible, you’ll want to keep the frame speed at 5 frames per second or less. For Flash ads, you can use a frame speed of up to 20 frames per second or even lower. In addition, all Flash ads need to have the clickTAG variable set in order for them to work properly.

Policy About Google display Ads Gifs:

Gifs are a great way to add some extra flair to your Google Display Ads. They can help you tell a story, create emotion, and get people excited about what you’re selling. But before you start making gifs for your ads, there are a few things you should know about the policy.

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First off, Google has some pretty strict rules when it comes to making GIFs for your ads. The first rule is that they have to be static images—no movement or sound. Secondly, they can’t be longer than 30 seconds. And finally, they can’t contain copyrighted material or any other third party intellectual property (IP) unless it’s been licensed by the owner of that IP.

So what does this mean for you? It means that if you want to use gifs in your ads but don’t want to follow these rules, then it’s not going to happen with Google Display Ads.

Related policies and common disapprovals- Use Gifs in Google Display Ads

The following Google Ads policies are especially relevant to image ads and may result in disapprovals if violated.

Image quality:

Image ads must be clear and easy to see. To ensure high quality, we’ll review your image ads before they show in Google Ads. For example, if your ad contains text that’s difficult to read or is hard to understand because of poor lighting or color quality, we may disapprove of it.

Unclear relevance:

Your image ad must clearly and accurately represent your business. For example, if an image in your ad is unrelated to the product or service being advertised, we may disapprove it. The following policies are especially relevant to animated ads and may result in disapprovals if violated: Animation: Animated ads must be clear and easy to see.

Misleading content:

Your animated ad must clearly represent your business and not mislead users into clicking on it. For example, if your ad contains content that’s unrelated to the product or service being advertised, Google may disapprove it.


Animated ads must not contain violent images or scenes.

Sexually suggestive content:

Animated ads must be appropriate for audiences of all ages and may not contain sexually suggestive content.

Responsive Display Ads Specifications

Responsive display ads are an alternative to responsive search ads that can be used on mobile devices. They’re a great way to reach people who see your ad on their mobile devices, but they may not be appropriate for all types of businesses. If you think responsive display ads might be right for your business, learn more about setting up and managing them here.

Use Gifs in Google Display Ads | Responsive ads

Responsive ads instantly change their appearance and size depending on the available space. So, a small chunk of text might appear on one side while larger rectangles take up another.

Responsive Image Display Ads:

Large images in responsive display ads can be easily resized to fit your audience’s screen size. They’re great for promoting products, services, and events. Learn more about how to set up a responsive image ad here.

  • Landscape images with a width-to-height ratio of 1.91:1 will display at 600 pixels wide and 314 pixels in height, minimum size; all others will be proportionally scaled down to fit within this area.
  • Square aspect ratio—aspect ratios that are the same as their display dimensions (1:1) Size (300×300)

Responsive Logo Display Ads:

Logo display ads are a great way to promote your brand. They’re also ideal for displaying data-driven visuals, such as charts and graphs. Learn more about how to set up a responsive logo ad here.

  • 1:1, minimum 128 x 128
  • 4:1, minimum 512 x 128

TIPS: Uploading Images or Logos

You can upload up to 15 images or logos for your ad. Make sure that each image is the same size so that they’re displayed at the same dimensions and scale proportionally when resized.

When you’re creating ads on Google, don’t forget to keep the size of your images in mind. The tool will be able to alter the size of your images so that they meet the proportions of the ad space. Google suggests having multiple images in order to use for rotation. The more resources you have available—whether they’re ads or images—the more efficient your ads can be.

To make the most of your Google Ads, you should upload images that are GIF, JPG, and PNG. You’ll want to be sure that the size of these assets is appropriate for what you’re trying to do. In general, an image can be no larger than 150KB. The files have to be in one of three accepted formats: GIF, JPG, or PNG.

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Be sure to check the resolution of your image before uploading it. A 100% square image is best for GIFs, but it’s important to make sure that it’s in the correct size before you upload it. We only support specific sizes, like 300x600px or 250x250px, so make sure you double-check the dimensions against our requirements before you upload!

How to create ads Using Gifs in Google Display Ads?

To create a display ad with an animated gif, you need to:

  • Create a new ad.
  • Click on the image.
  • Click on the “Gif” button in the center of your screen and select “Upload” from the dropdown menu that appears below it.
  • Choose an image and then click ‘Open’ – this will begin uploading your graphic to our system. Once it’s uploaded (even if it takes 7 seconds), you’ll see an icon appear next to your file name in the yellow text indicating that it’s still being processed by our servers.”
  • You can add text over top of your GIF or replace it entirely with something else like another Gif or video clip! Just make sure not too much time passes between when you upload them because we don’t do formatting changes once they’re living out there on social media platforms such as Facebook or Twitter where ads are often seen by millions!”

How to use Animated Gifs in Google Display Ads?

Gifs are the best way to create visually stunning campaigns on Google Display Ads. Gifs are used for displaying different creative ideas or actions and they can be used in any kind of business or product ad.

Gifs work great with Google Display Ads because they help you grab attention from the viewers and engage them in your content. In this article, we will show you how to use animated gifs in Google Display Ads by creating an attractive campaign using gifs that would help you increase leads, clicks, and sales conversion rate.

Some tips to help you use gifs in Google Display Ads:

  • Use only one or two gifs per ad. You can also use one gif with a few words of text. It’s always better to create different ads for each of your products or services. That way, you can reach out to a wider audience and make them interested in what you are offering.
  • Choose the right size for your gif. If it’s too small, people won’t be able to see it clearly; if it’s too big, then people won’t understand what they are looking at immediately. That’s why it’s important to choose the right size for your gif.
  • Use appropriate colors and fonts. If you want people to notice your ad, then make sure that its colors don’t blend in with other ads on their screen.
  • Also, make sure that your fonts are easy to read. If possible, use a font that’s similar to the one used by the social media platform. This way, people won’t have problems understanding what you are trying to say.

Why you Should use Gifs in Google Display Ads?

As you might have guessed, there are plenty of reasons to use Gifs in Google Display Ads.

Here are some of the most important ones:

  • Gifs are a great way to get your message across quickly. A picture is worth a thousand words, and it’s even better when that picture moves! Animated images like GIFs can tell stories without needing any text at all. The visual aspect makes it easier for people to understand what you’re trying to say or sell them your product or service—which means they’ll be more likely to click through and engage with your ad. Plus, if they do end up clicking through (or even just scrolling past), this will raise both their awareness of your brand as well as its association with whatever emotion was expressed through the animation itself (i.e., “This brand makes me laugh!”).
  • Gifs are a great way to build brand awareness. According to HubSpot research, animated ads tend not only to perform better than static ones—but also convert at twice the rate! And since people tend to spend on average 20 seconds with each ad before moving on—that means there’s plenty of time for companies like yours who know how awesome gifs really are 🙂
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Using gifs can help your Google Display Ads stand out.

Gifs can help you create ads that stand out from the crowd. Gifs can also make your ads more interesting and fun, which will encourage users to engage with them more.

Gifs can be used to convey emotion as well. If you have an ad about a product or service that is meant to be funny, then a gif would fit perfectly!

Using Gifs in your ads

Gifs are a great way to stand out in a crowded marketplace, especially when you’re trying to encourage people to take action. They can help you create a visually stunning campaign that gets more clicks and conversions. But there’s one thing you should keep in mind: make sure your gif is relevant to the audience you’re targeting.

Choosing the right Gifs in Google Display Ads

Choosing the right Gif is just as important to your ad campaign as choosing the right product or brand. The wrong Gif can send the wrong message, which could lead to poor performance and wasted ad spending. Here are some tips for choosing the perfect Gif:

  • Choose a Gif that matches your audience’s interests or personality. For example, if they like sports, use a sports-related GIF; if they love animals, show them an adorable puppy! If you aren’t sure what kind of GIF would resonate with them best, ask yourself: “What do I know about this person?” and use that information to guide your decision-making process.
  • Consider how long it takes for people who see your display ads on mobile devices — where there’s often limited time between screens — before they click away from them in frustration (or boredom!). This can help inform whether or not using a long-running animation like Boomerang (which allows viewers to view an image over time) is worth it when compared to having multiple short animations instead

Making the most from Using Gifs in Google Display Ads.

Gifs can be used to tell your story or create an emotional connection with your audience.

  1. Gifs can be used to tell your story or create an emotional connection with your audience. They’re a great way to show users how something works, or why it’s important to them. For example: if you’re promoting a new TV show, a gif of the main characters may be better than just showing the actors on their own as it will help users feel like they’re closer to the characters.
  2. There are many ways to use gifs including:-As part of a campaign to promote your product or service.-To create an emotional connection with users.-To show users how something works, or why it’s important to them.
  3. Promoting your product or service: Gifs are great for promoting your product or service. They’re a fun way to get your audience excited about what you have to offer, and can help you cut through the noise on social media. For example: if you’re launching a new app, a gif showing how it works is a lot more interesting than just posting screenshots of the interface.
  4. Raising awareness about a cause: Gifs are a great way to raise awareness about an issue. For example, if you work for an NGO that’s trying to stop deforestation in the Amazon, you could create a gif with some facts and figures about why it’s happening, and share it on social media.


We hope that this article has helped you to understand the importance of gifs in Google Display ads and how to use them. As with all aspects of advertising, it’s important to test different formats, as well as different types of images and videos, so that you get the best results possible. You should always keep your target audience in mind when choosing which images would work best for them and their preferences.

How to Use Gifs in Google Display Ads?- Ultimate Guide
How to Use Gifs in Google Display Ads?- Ultimate Guide


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